The Coca-Cola Company, #KO [NYSE]
Потребительские товары, Напитки – Безалкогольные напитки, США

Financial performance:
Beta – 0.49;
Capitalization - 185.05 В;
Assets profitability - 7.50%;
Revenue - 10.81 B;
Average volume – 14.76 М;
P/E - 27.28;
ATR – 0.73.

Analytical review:

  • The Company has the 4th biggest capitalization in the consumer goods sector among the issuers listed on the US stock market;
  • At the end of April, the Company provided a report on the 1st quarter of the fiscal year 2016. According to the press release, the company's revenue dropped 4% to 10.28 billion USD. Coca-Cola's net profit for the period under report amounted to 1.48 billion USD against a year-ago value of 1.56 billion USD;
  • The Company's management proclaimed that the results had worsened against a background of the strong dollar pressure. However, EPS factor (earning per share) equalled $0.45, which is 2.5% higher than market expectations;
  • The Company has confirmed a forecast for the current fiscal year. The revenue is expected to grow 4-5%, which corresponds to the management's long-term strategy. The Company plans a $2.0-2.5 billion worth stock buyback during the fiscal year 2016, which indicates the management's positive sentiments regarding the company's further development;
  • The Coca-Cola Company is reorganizing business at the moment. Starting August 2015, the Company plans to merge European, Middle Eastern and African subdivisions into one group that will be responsible for business developement in those regions;
  • More than 60% of the company's stock belongs to institutional funds. Berkshire Hathaway (9.24%) and Vanguard Group (6.05%) are the biggest shareholders.


  • Despite the decline in net profit and income, the company registered better-than-expected results. The forecast for the current fiscal year and effective implementation of the reorganization plan will contribute to higher capitalization rates. Major part of the Company's stock belongs to institutional funds.
  • Thus, we expect that the company's quotes will be rising in the nearest future.

Trading tips for the Coca-Cola Company's CFDs

Key levels:
Support levels: 44.10 USD, 43.00 USD
Resistance levels: 45.15 USD, 45.80 USD

Medium-term trading, H1
The issuer is currently trading near the demand zone of 44.25-44.55 USD. Once this zone steadies and relevant confirming signals appear (Price Action patterns, for example), we recommend searching for market entry points to open long positions. Risk per trade: no more than 2% of equity. Stop order shall be placed a bit below the signal line. We recommend that prospective profits should be fixed partly at the levels of 145.70 USD, 46.30 USD and 46.80 USD, with Trailing Stop applied.

Medium-term trading, H1
Medium-term trading, H1

Short-term trading, M15
The issuer is currently trading between the local support and resistance levels of 44.45/44.90 USD. We advise you to search for market entry points once these levels are broken and tested. Positions shall be opened in the direction of the signal line and the nearest support/resistance level. Risk per trade: no more than 3% of equity. Stop order shall be placed a bit above/below the signal line. Prospective profits shall be fixed partly, at 50%, 30%, and 20% of a prospective fluctuation, with Trailing Stop applied.

Short-term trading, M15
Short-term trading, M15

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